Who is your Coach?

Hi, I'm Jen.

I'm passionate about helping people get the results that they want in their life because I believe that few people are actually taking the steps to do something.

I am the eldest daughter in our family, my father left us when I was 7 and he never returned again.

At a very young age, I remember how I saw my mom crying. I felt sad for her but she never showed to us that she cannot raised her 3 children. I saw how independent and resilient my mom was and it was because of her that I had a warrior heart to also become an independent successful woman.

I graduated with a degree in Economics with Latin Honors in the University of Santo Tomas in the Philippines and started my career as a Sales Manager in the Bank of the Philippine Islands.

Working in the bank opened me up to the importance of savings, investing and preparing for retirement.

I remembered how I printed all my payslips and how I joined the bank's employee share program and automatic payroll savings plan.

At the age of 23, I started investing in the stock market. From one stock to another, I was able to gain 75% more from my original investment using fundamentals and value investing.

My work gave me the opportunity to become a Financial Wellness Speaker and through that I learned how professionals are struggling to save and invest.

Most people will come to us to open an account but do not want to leave a maintaining balance in their account. In a 3rd World country like the Philippines where I first lived, banks have a maintaining balance in their savings account for it to remain active.

Whenever we conduct our Financial Seminars and Financial OnCall Wellness Programs, less than 1% of the working class would like to open an account with maintaining balance and would rather choose an account that has zero maintaining balance that charges a fee when you withdraw funds.

It is very sad to know that only less than 1% of Filipinos are invested in the stock market.

With all these sad realities and harsh truths slowly unraveling to me, I heard a whisper in my heart to create an advocacy to help more people.

In 2010, I created my financial Facebook page to educate and help Filipinos. That financial Facebook page is now JBCapital Investment Advisory. We help people create their financial plan and provide advise when it comes to their investments.

Alongside with this, I have spoke and volunteered to far flung barrios, organisations and schools to conduct financial seminars.

In 2019, I got married and I had to migrate to Australia. Without any friends or relatives and with just a bridging visa, I was able to land with a full time job as an Investor Services Administrator at an ASX Australian Listed Company.

My thirst for personal development went further by being a Results Coach helping people find their purpose and helping them overcome stress and unfulfillment by coaching them to understanding their true desires so they can work doing what they love.

From being a Results Coach, I wanted to study how money and psychology are interconnected. I decided to become a Money Coach.

I learned that dealing with money is about emotions and needs. We buy something not to just own things. Our choices about money reflects are deepest desires and values and it also helps us understand ourselves BETTER.

Today, I am focusing to help professionals in Australia overcome their financial troubles. Australia is a great country. However, although asset rich, people are becoming overly dependent with their credit cards.

In fact,  a person on $100,000 a year is saving just $1,000. The rest is spent on bills, food, living expenses, entertainment…all the things people spend money on.

Growth is up. Spending is up. Savings are down. 

Knowing these facts, I am in a mission to help 100 professionals every year to overcome their financial crisis.

I can no longer turn a blind eye and just do nothing if I know I can coach and help someone to finally take control of their finances.

Join me in this mission and together, let's build a world for more Money Orange Warriors.

The Differen​​​​ce of a Money Coach and Financial Adviser

Who Should I Go To First?

Money Coach

  • Do not sell any financial products to their clients
  • A money coach helps you learn how to make better financial decisions and manage your money in a way that works for you.  You always remain in control of your money.
  • The client is lead to become empowered and independent in making better financial decisions for themselves by helping them understand their unique money personality and behaviours around money.
  • A money coach starts not with your wallet but with you – your values, your goals, your desired future.
  • A money coach will also hold you accountable for your actions, and help you lock in successes so that you create lasting, transformational change.
  • Client-centered and client becomes experts and their own authority

Financial Adviser

  • 80% of income comes from selling financial products - investment funds, insurance etc
  • A financial adviser focuses on your portfolio and provides specific advice for your investments. You give them control of your assets and they manage the money you already have.
  • The client is dependent on the adviser's financial advice. The focus is about the advise specifically on how the client's money can work better for them.
  • A financial adviser would always start with what you own, what you owe by looking in your financial statements.
  • A financial adviser is there to provide an advise. Their goal is to make sure that their financial recommendation works.
  • Product-centered and adviser is authority


“A money coach promotes self-discovery, improved focus, and a renewed openness to taking more effective actions. Through money coaching, you can develop improved self-confidence and mastery over your financial security. The result is a more successful, capable, and independent you."

Why Sho​uld You Trust Me?

I have been so blessed to have trained at some the best schools, with some of the best trainers and practitioners in the world. 

Education, Qualifications and Work Experiences

Certified Money Coach - Money Coaching Institute

Money Facilitator Guide - Crown Financial Ministries

Mindfulness Tutor - Macquarie Community College Australia

Certified Results Coach - Authentic Education

Certified Hypnotherapy Practitioner - American Board of Hypnotherapy

Certified NLP Practitioner - Australian Board Of  Neuro Linguistic Programming

Timeline Therapy Practitioner TM - Time Line Therapy Association 

Registered Financial Planner Graduate Member - Registered Financial Planner of the Philippines

Bachelor of Science in Economics, Cum Laude

Beyond Coaching:

I am a Vice President of Membership for iSpeak Toastmaster Australia

I also have my own Financial Consultancy business in the Philippines called JBCapital Investments.

I am also a Trainer and Speaker in the Overcomer.Academy in the Philippines.

On a Personal Note:

I love reading self-help books.

I love eating sashimi and dimsums.

I am happily married.

I serve in our local church and

I have 6 dogs!

My Signature Coaching Style 

L – Listen – You will be heard. You can express anything about what you feel, what you think, what is in your heart. This will be a great time and a safe environment to express what you have been wanting to share and let go of without any judgement.

E - Empower – You will be your own best coach and you be empowered to do the things you have been wanting to do. You will have the full responsibility and power. Yes - you will discover that the power to change your finances is within you.

A - Align – You will start doing more things in your financial life that connect and align to your deepest values. You will start thinking, feeling and doing what is most meaningful and true in you.

D - Deliver Results – As your committed coach, I deliver the results that you want to achieve. 

At the end of the program, the sweetest guarantee is this: 

"You will go home fully aware of your financial power and unique abilities so you can better handle your finances and have a better, happier, healthier financial life!

Life Rewards Action.

Give yourself the permission to ​finally be in control with your money.

Click the image below to book a session now.

I am excited to help you transform your FINANCIAL LIFE!

“Jennifer has helped me clear my blocks and limiting beliefs about myself.”


I was seeking to get coaching to know how does coaching work. To have that experience myself before becoming a coach. I also had some blocks about my competence which I wanted to overcome.

I was seeking clarity of thought and confidence in myself which I couldn’t find on my own but this coaching really helped me through it.

I have found a sense of comfort and purpose through this coaching. Jennifer has helped me clear my blocks and limiting beliefs about myself. I feel in tune and prepared to actually take action towards working on my goals.

The most useful has been the approach Jennifer has towards any problem. It was something that I learnt from her - how not to get discouraged through situations and break them down in bite-size chunks and then solve them. She makes everything simple yet fun!

Just want to say that it has been great working with Jennifer and I am glad she was my first coach. The amount of time and effort you put into this experience is commendable. I have the utmost respect for you.

Thank you so much for guiding me through this.

Vaishnavi Mishra (Anxiety Coach/Marketing Manager)

“You are always there to listen to me while I uncover what I wasn't seeing!”


The importance of balance:

To get what we want, sometimes we need to look at what isn't working, and decipher what need this behaviour is meeting, in order to construct a resourceful way to meet this need!

Thank you, Jennifer, for helping me uncover what I need to work on to get what I want!

You are always there to listen to me while I uncover what I wasn't seeing!

You are an excellent facilitator for change and I am grateful to have you as my life coach! 💖

Amy Isabelle Duncan (Meditation Practitioner, Health and Wellness Holistic Life Coach)

“Coach Jen helped me to break down the things that I needed to do so that I won't feel overwhelmed and so that I won't get stuck.”


I'm really looking for someone that can guide me or who can be my coach.

To be honest, at first, I was a bit hesitant, but since I really wanted to have changed in my life, I pushed myself for coaching.

And the reason why I wanted to do the coaching is that I want clarity and guidance.

Before the coaching session, I was scattered, I don't know what to do, I feel overwhelmed and to be honest, I don't have any goal at that moment.

And after this coaching session, I have clarity on what I wanted to do, I have goals and plans on how can I achieve those goals, and coach Jen helped me to break down the things that I needed to do so that I won't feel overwhelmed and so that I won't get stuck.

And before doing this life coaching session, I don't have any clients and after or right now, I have 3 clients, 1 more potential client, and I have a lot more invitation for interviews that I need to pause or decline as of the moment because I need to focus on the 3 clients I have now! And I think it really started when coach Jen started to coach me.

You know she's very patient with me, she did not judge me, she just listens and understands. And she guides me to always get back on track on my goals. And I think she is really one of the reasons why I'm having clients now.

Coach Jen is my biggest win. Because I have a coach who just genuinely cares about me and me achieving goals.

Jemelyn Songalia (Facebook Marketing Entrepreneur and Strategist)